Writing for the internet is an art. Recent studies have shown that, on average, site visitors spend a maximum of only 15 seconds scanning a website for information. If they don't find what they need, quickly and easily, they're gone - in most cases never to return.

The journalism ethos - who, what, where, when, why and how - are the bedrock of writing effective web copy. With an ex-journalist and magazine editor in its staff, Deepblue has the skill and experience to produce effective web copy.