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Web design - it's at the heart of what we do

Our raison d'etre - the very core of deepblue's production skillbase

Here's the truth - web design is pretty much the heart of this business. It's how how we started. A keen eye for design, coupled with an insatiable desire to see just how far we could go with new media. The world's kind of changed from when we first started but, in so many ways, it's just got better.

There are really strong arguments against traditional printed media - convincing environmental arguments against felling a small forest just to produce a brochure - against the idea that, once it's produced, a printed brochure is fixed, it's content unchangeable.

There will always be a place for static, printed media but - for us anyway - it was many, many years ago. New media is adaptable, interactive, immersive.

When did you last see a printed brochure come to life with video, animation and music? When was the last time you produced a marketing campaign that gave you real feedback such as number of hits, time of visit, market demographic or global visitor stats?

For us anyway, new media is the future.